The crucial importance of natural ingredients over synthetic chemical and
pharmaceutical compounds is their enormous chemical diversity and potential for
new therapeutic discoveries. It has been estimated that less than 10% of
plants and 1% of marine life has been tested for biological and therapeutic
activity. A comparison of the makeup of compounds is established databases
shows that at least 40% of active compounds are absent in synthetic chemistry.1,2
An enormous opportunity exists therefore for a company
such as ours with state-of-the-art technology and research facilities to
identify and bring to market natural products that are targeted at specific
Quality Active Ingredients
Our company's essential difference to its peers
in the industry is that it is truly committed to the most rigorous quality
control and assurance procedures throughout research, product development and
manufacturing processes. Our nutritional products have no artificial
ingredients, coloring agents, or sweeteners. We use very pure ingredients
that are manufactured under GMP (Good Manufacturing
Practices) conditions. And for those products we don't manufacture
ourselves, our Quality Assurance and Control professionals review and ensure
that manufacturing is conducted according to the same exacting standards as us.
This emphasis on naturalness and quality is challenging for many
reasons. Up to the 19th century, the effectiveness of herbal
medicines, for instance, was collected on anecdotal evidence. In the
latter part of the 20th century, effectiveness was made more specific
by extraction methods that isolated "active fractions" so that
concentrates could be used. Now in the 21st century, our company
is one of the few natural products companies to standardize the
extraction process on a molecular basis whereby we link the herb's natural
chemical to a biological effect that is relevant to a therapeutic target.
The same standardization methods apply to herbs, vitamins, supplements, and
minerals whose ingredients come from a variety of sources such as animals,
plants, fungi, mushrooms, etc.
The essential challenge comes from the fact that herbs and minerals exhibit
large variations in their composition, which can result in variable efficacy and
health benefits without the adoption of standardization processes. The
variations result from such factors as changes in season, climate, age or soil
conditions, among many others.
Standardization of botanicals and dietary supplements therefore stems from a
recognition of the inherent variability found in elements of plant and mineral
components. Use of scientific protocols and process control, measured by
analytical methods using high-tech equipment, ensures a consistent level of
bioactivity in any prepared extract. Our company's
expertise and ability to reduce the variation of the potency and effects of
supplement extracts gives customers the confidence that in every preparation,
the health benefits and effects will be the same.
New FDA Proposal on Good Manufacturing Practices
Our company is pleased to note that in March 2003, the Food and Drug
Administration took action on ensure that consumers get the dietary ingredients
that are listed on the labels of the supplements they purchase. This move
was motivated by the recognition that some companies do not follow good
manufacturing processes, and certainly do not come close to meeting the
standards adopted by our company.
When finalized, the proposed regulations will help protect consumers and give
them greater confidence that products contain the ingredients promised by the
labels and do not contain ingredients or contaminants that are not on the
label. We can only applaud this development which will enhance consumer
protection and ensure that manufacturers that cannot meet high standards for
product manufacture get out of the business.
It goes without saying that our company does not
use such ingredients as Kava, or Ephedra or Noni, and numerous others where
efficacy and safety are suspect. They would simply not pass the rigorous
tests we impose upon ourselves. With high-tech equipment and facilities,
the challenge of using natural products become opportunities to deliver
first-class nutritional products.
1. R Verpoorte, Exploration of Nature's
Chemodiversity: The Role of Secondary Metabolites as Leads in Drug
Development. Drug Discovery Today, 3 (1998), pp. 232-238.
2. T Henkel, et al., Statistical
Investigation into the Structural Complementarity of Nutritional Products and
Synthetic Compounds. Ang. Chemie International Edition, 38 (1999), pp.
Nutrition 4 Health
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